Overview

• Responsible for revamping the digital designs across existing service platforms to enhance usability, consistency, and overall user experience

Business Goals

• Revamp the existing Telia guidelines and processes. 
• Improve functionality and efficiency of entire user interface                         

Timeline

• 12 months

User Goals

• Easily Access Information
• Easy access points     

Design Process

Phase 1

Product Definition

STAKEHOLDER INTERVIEWS  |  CONCEPT MAPPING  |  VALUE PROPOSITION MAPPING

Phase 2

Product Research

USER INTERVIEWS |  MARKET RESEARCH

Phase 3

Personas

USER STORIES  |  STORYBOARDING

Phase 4

Design

SKETCHING  | WIREFRAMES | PROTOTYPES

UI Specifications

All current Telia applications have been revamped and aligned with the existing design system and guidelines, ensuring consistency and a cohesive user experience across platforms..

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Lessons Learned

• Integrate UX into Agile Sprints: Work one sprint ahead of development, continuously gather user feedback, and collaborate with the team during sprint planning to align design efforts with agile timelines.
• Leverage Design System Guidelines: Use a shared design system to ensure consistency and clear communication with developers, enabling smooth implementation of designs.
• Coordinate seamlessly with the Core Team: Maintain cross-functional communication through stand-ups and visual tools like journey maps to ensure user journeys align with the overall product vision.
• Iterate with a Holistic Approach: Break down UX tasks into smaller, iterative pieces that evolve with each sprint, ensuring the design fits into the bigger user journey while meeting immediate development goals.