About Readly

Readly is an all-in-one marketplace which addresses your requirements for travel by car. Through the app based on your usage, we provide you various options to rent, lease and share car services based on the user needs. The goal was to improve the experience of offering cars as a service and help provide an understanding on the benefits of diversifying your car needs

Role

As a sole Designer I took reins over the complete UX Design Process right from ideation, wireframing, prototyping.

Business Goals

Try to increase the customer retention by offering differed car services based on the needs of the user. Increase the customer base by 20%

Timeline

3-6 Months

Design Challenge

The goal was to analyze what are the success metrics and the key functionalities that make a huge difference. With the app 

"Introducing our all-in-one car services app - the ultimate solution for all your car rental, sharing, and leasing needs. With our app, you can easily find, book, and manage your car rental, car sharing, and car leasing experiences all in one place. Our app offers a variety of vehicles to choose from, including cars, trucks, and SUVs, with options for different budgets and needs.

With our app, you can enjoy the convenience of accessing a wide range of car services, including hourly rentals for quick trips, daily rentals for longer trips, and flexible leasing options for extended periods. You can also choose from a variety of features and add-ons, including insurance coverage, GPS navigation, and roadside assistance, to customize your car experience to your liking.

Why Readly

The main goal of performing user research was to understand the rental and other markets and see how our product could potentially make a difference. The main requirement for the user is a clear and consistent way of booking based on their requirements. We needed to advertise and show why Readly could make a difference.

Personas and scenarios

I looked through various apps that are currently available on market and none of them offer multiple services at once. Logistics proves to be a huge barrier but it is possible to offer multiple services and tailor the requirements based on what the user wants.  I conducted some competitor analysis and tried to analyze the pros and cons of each approach. There are several user scenarios that can be drafted based on the user requirements.

Building Personas based on the generated insights

Building personas based on the generated insights is an effective way to create fictional representations of your target users. Personas help you better understand and empathize with your users, allowing you to design features that align with their needs and preferences. 

General Idea

Several Scenarios were drafted to get an understanding on how the potential app could look based on the requirements.

Ideation

The experience journey map was drafted to get further insight into our goals and analyze what would be a great way to move forward and what features are required to be focused on.

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Final UI Screens